Ubisoft RedLynx — Studio brand

Ubisoft RedLynx is an international studio developing video games for global audiences on multiple platforms. A studio which takes it’s craft seriously, but aren’t too serious about it. At the studio unique skills and traits of individuals are celebrated, forming a multi-talented, agile team of game developers.

The goal was to update the Ubisoft RedLynx studio brand while building on the existing visual identity. The team and I created a refreshed brand aesthetic that is bold, minimal, and focused. The graphic system is functional and structured, yet allows for variability. The 3D brand art, photography, and supporting visuals communicate professionalism, creativity, and poise. Every element and structural choice serves a functional purpose or thoughtfully reflects the studio’s work, culture, and ambition.