Ubisoft RedLynx — Studio brand
Ubisoft RedLynx is an international game studio developing games for global audiences across multiple platforms. The studio brand needed to reflect a team that takes its craft seriously, without losing the playful, inventive spirit that defines its culture.
The goal was to refresh and systemize the existing Ubisoft RedLynx identity rather than replace it. As Brand Art Director, I led the brand art team in developing a bolder, more focused visual language that could support studio communications, recruitment, presentations, events, internal materials, and external-facing brand moments.
The updated brand system combined a minimal graphic foundation with a more atmospheric 3D visual world called “The Space.” This gave the identity both structure and emotion: grid-based layouts, strong typography, a focused color palette, and supporting elements across photography and motion, all working together as one system. The brand book describes this balance directly: a functional, structured graphic system with enough variability to create striking and flexible designs.
The guidelines had to be practical for the people who’d actually use them — designers, recruiters, event managers, internal comms — so they covered logo usage, typography, color, layout, tone of voice, photography, video, and extension principles. The guidelines covered logo usage, typography, color, layout, tone of voice, photography, video, and extension principles, so the brand could stay consistent while still adapting to different needs. The “Going Beyond” section was especially important, giving room for special applications as long as they remained subtly anchored to the main identity.
Visual asset examples
Brand book excerpt
