Kaiken Publishing Ltd.

Kaiken Publishing was a Rovio spin-off focused on building original stories and brands. The identity needed to feel rooted in publishing and storytelling while leaving room for imagination, discovery, and future growth.

I developed the visual identity for the new company. The concept was built around the idea of peeling back or tearing through an endless stack of layers, like pages in a book, suggesting that there is always another story, world, or adventure underneath.

I developed a simple generative graphic system that could create flexible combinations of layered visual elements across different media. This allowed the brand to feel dynamic and varied despite its otherwise minimal visual language.

The logo balanced literary tradition with a more modern and adventurous structure, using ornate serif details against cleaner typography and graphic elements. The result was an identity that felt connected to publishing, but not limited by it.