I’m a creative lead and art director with over a decade of experience in the games industry, working at the intersection of creative strategy, brand direction, marketing production, and team leadership.

Based in Helsinki, Finland, I currently work as Marketing Art Lead at Metacore, where I lead creative direction and strategy for Merge Mansion marketing. My work spans trailers, gameplay ads, playables, campaigns, ASO/CPP assets, UGC-style concepts, animation, GenAI, and live-action productions. A lot of my focus is on turning audience insight, performance signals, creative judgment, and brand principles into clear concepts, briefs, production direction, and repeatable ways of working.

Previously, as Brand Art Director at Ubisoft RedLynx, I led brand art and marketing development across multiple titles including South Park: Phone Destroyer, Trials Rising, Gwen’s Getaway, and Tom Clancy’s Rainbow Six Mobile. I worked across the full game lifecycle, from early concepting and visual identity to launch campaigns, live operations, trailers, in-game content, UI, events, and external partner collaboration. Earlier in my career, I worked as an Art Director and Graphic Designer at Rovio Entertainment, contributing to globally distributed IP such as Angry Birds across publishing, product, and marketing.

I hold an MA in Graphic Design from the University of the Arts London and have been recognized by D&AD, Emerge, and Young Lions Finland. I’m particularly interested in creative work that combines strong storytelling, clear positioning, visual craft, audience understanding, and data-informed thinking.

I’m thoughtful, analytical, and curious by nature, with a broad skill set that ranges from defining creative vision and shaping concepts to building production structures, guiding teams, and designing hands-on. I enjoy creating visual communication and brand experiences that are clever, approachable, and fun, while fostering a positive and collaborative creative culture.

For my CV, please visit my LinkedIn page. If you’d like to chat about work, collaboration, or something interesting, feel free to contact me.