South Park: Phone Destroyer is the official South Park mobile game. Team up with all your favorite characters, fight epic real-time PvP battles and experience a hilarious single player story created in collaboration with South Park Digital Studios!
My role as the brand art director and brand art team lead was to develop branding and user acquisition assets around the launch and live phase of the game. We work closely with the mobile art team, developers and South Park Digital Studios to showcase the game and bring new players in. A lot of work would revolve around ideation, communication, art direction, leadership and hands-on visual design work including conceptual design, visual identity development, script writing, video production, booth and sales design (e.g. San Diego Comic-Con International) and working with agencies and third parties.
Art direction and design for branding, marketing and in-game. Visual identity, game trailers and advertisements, live phase assets, conference and sales assets.