What: Art direction and design for the visual identity, business cards and website
LimoFinland is a premium private taxi and charter service. They are known to have style, tons of experience and excellent quality of service but were lacking a visual identity and a web presence.
The identity and a website needed to reflect the company’s services and also appeal to the target audience which mainly consists of middle aged businessmen and women, politicians and corporate VIPs. This meant that a certain standard needs to be conveyed. Something between modern, striking and premium yet timeless and comfortable. Something that radiates confidence and experience.