In late 2013 Aro Yhtiöt were about to merge their three businesses into a single company, Aro Systems. I was tasked to develop a branding concept and design the visual identity for the newly formed HVAC, construction and renovation company. The family owned business required that some of the old heritage should be retained in the new visual identity like the color blue.
The final concept and execution is inspired by the rough and tough daily grind at construction sites. Fire, water, wood, earth, metal harnessed by skilled hands to become beautiful constructions. Hardworking and honest attitude combined with technology and techniques of tomorrow.