LimoFinland is a premium private taxi and charter service. They are known to have style, tons of experience and excellent quality of service but were lacking a visual identity and a web presence. The identity and a website needed to reflect the company’s services and also appeal to the target audience which mainly consists of middle aged businessmen and women, politicians and corporate VIPs. This meant that a certain standard needs to be conveyed. Something between modern, striking and premium yet timeless and comfortable. Something that radiates confidence and experience.
Art direction and design for the visual identity, business cards and website